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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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Optimalization of Web Pages and Strategy of Selling
Žampach, Aleš ; Kadeřábek, Jakub (referee) ; Koch, Miloš (advisor)
The diploma thesis focuses on optimization of e-shop and strategy of selling. Main spheres of interest are full text search, on-page, off-page factors of SEO and channels of digital media. These theoretical examples are demonstrated on the example of pocess SEO and SEM. It also includes economic point of view and strategic concept of optimization.
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Proposal of company´s E-marketing
Hadrava, Martin ; Matějka, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis contains the basic theoretical resources for processing e-marketing of company; it offers two options of problems solving proposals. The first option contains basic web presentation with SEO optimalization. The second option, which is superstructure of the first one, is enriched by advertising activities on internet, which direct the user to the visiting of websites. These suggestions are consequently evaluated from the economical point of view.
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Effective data searching on the Internet
Tlusťák, Miloš ; Vlach, Jan (referee) ; Lambertová, Petra (advisor)
This master´s thesis is concerned in problematic of data searching on the Internet which is very actual. It focuses mainly how centralized, decentralized and hybrid searching work. This paper also compares advantages and disadvantages of these methods and describes principles and syntaxes of most-used search engines. Possibilities of use intelligent search agents are shown here as well. The practical part of this thesis is dedicated to development and testing of specialized application for searching. This program enable user to harvest contacts of companies in accordance to defined key-words and creates database file from obtained contacts.
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A Tool for Evaluation of Web Page Optimization
Hák, Karel ; Šebek, Michal (referee) ; Burget, Radek (advisor)
This bachelor's thesis deals with the web search engines, the ways of web page optimization for search engines and the design of a tool, which evaluates the degree of web page optimization based on selected parameters (keywords, position in search engines, website ranking - SRank and PageRank). The thesis also describes the implementation of the designed tool, used technologies (PHP, CSS, JavaScript, Git) and libraries (Nette framework).
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Search Engine Optimization
Němec, Michal ; Kaštovský, Petr (referee) ; Tobola, Jiří (advisor)
This thesis deals with search engine optimization - SEO. First, are theoretically discussed all aspects of SEO - on-page, off-page factors, prohibited practices and follow-up care on site. Then everything is formulated in practice - to the program by implementing SEO site analysis and from this perspective is also evaluated. The user has on the output of application available data and comprehensive statistics about his site.
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Who are we and who are we becoming within social network sites?
Trachtová, Veronika ; Minařík, Karel (advisor) ; Šlerka, Josef (referee)
The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.
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Návrh strategie zvýšení online visibility společností ve vybraném odvětví
Pečinková, Jana
This diploma thesis deals with a web presentation of café-type enterprises in Blansko. After introducing the options of online presentation and how to optimize it, it is shown how to work with web analysis. There is analysed café market in Blansko district, followed by analysis of web presentation of Cafisco and Julie's coffee shops in Blansko. There is designed a strategy for these two cafés to improve their presentation and then evaluate the steps taken. Businesses are then encouraged to further optimize their presentation on the Internet. Cafes in this district have some common features, which are then generalized as the basic recommendations for these types of businesses in the area.
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Search console as a mean of communication exemplified on deep mediatisation
Novák, Ivan ; Klimeš, David (advisor) ; Rosenfeldová, Jana (referee)
The thesis analyses the communication process of search engines in the advertiser - customer relation. The thesis holistically proceeds to the communication analysis of search engine, first describing new media, mediatization, functioning of search engine, advertisement systems and behavior of the search engine users. The thesis describes new media as dual artifacts with a tangible and intangible part, which are constantly adaptable to society's requirements thanks to its nature - they can be easily changed and improved. This makes the new media - in the field of media science - really new. The term "mediatization" represents the ability of media to change the society's behavior. The new media makes the deep mediatization happen, i. e. distinct habitualization of changes in society caused by the new media. In the thesis, the changes are illustrated by the examples of change of mindset, communication and purchase process. The users adjust the way they communicate in the search engines for their query to be successfully decoded by both an algorithm and a provider of the searched information. Therefore the thesis focuses on specifics of users' habits during the searching process. Furthermore, the thesis expands on the position of advertisers and their option of approaching the search engine user...
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